Pricing a home effectively is one of the most important elements of a successful sale. The price you determine depends on how quickly you need to sell and the urgency of your situation. The key to selling a home as quickly as possible is to price your home slightly ahead of the market curve.

Some homeowners approach the pricing issue with unrealistic expectations. Let us clear up a few myths regarding the price of your home:

• What you paid for your property does not affect its current value.
• The amount of cash you need from the sale of your property does not affect its value.
• What you want for your property does not affect its value.
• What another real estate agent says your property is worth does not affect its value.
• What an appraiser says your property is worth does not affect is value.

The value of your property is determined by what a buyer is willing to pay in today’s market based on comparing your property to others currently on the market for sale. Buyers will always determine value.

By staging your home effectively and marketing it successfully, We can help you position your home favorably against the other homes currently on the market.

The Multiple Listing Service and Internet Marketing

Technology has greatly increased the public’s access to real estate information. Today, once a house is listed and uploaded on to the Multiple Listing Service (MLS), not only is detailed information regarding your listing disseminated to real estate professionals, but it is also displayed on prominent real estate web sites nationwide. This increased exposure allows your home to be marketed to buyers on a global scale, all with no additional expense to you.

When you list your home with me, it will be posted on top trafficked real estate web sites.

Local marketing strategy and tools

The more high-quality traffic and interest you can generate in your home, the higher your selling price is likely to be. The most effective approach to getting a home sold, however, is finding an agent who is representing a buyer interested in buying your home. That said, it’s our goal to alert as many local agents as possible about your home and to showcase its unique features and have several proprietary systems to do so.

In addition to the MLS listing and online marketing of your home, your home will be promoted through a mix of various methods proven effective. These include:

• High-quality, full-color fliers.
• Fliers disseminated to a network of local agents.
• Open Houses upon request.
• Pitching your home in office meetings and networking opportunities.
• Local newspaper advertising.

Prospective buyer feedback and my commitment to you

Each time your home has a showing, it’s my goal to accumulate as much feedback as possible from the prospective buyer. The more information we receive, the better we can make adjustments that allow your home to show in its best light on future showings.

This system fosters feedback from each and every buyer and agent who tours your home, and gives the opportunity to share information with you promptly and consistently. This means you will receive a steady stream of feedback, always keeping you in the know regarding the progress of your home's sale.